KB Insurance's 'Insurance That Changes the World' Ad Surpasses 15 Million Views

[Asia Economy Reporter Oh Hyung-gil] KB Insurance announced on the 24th that the advertisement campaign video "Insurance That Changes the World," launched last September, has surpassed 15 million cumulative views on YouTube.

This video depicts the challenge of the KB Insurance expedition team climbing the Himalayas for the title of "first" that no one has attempted before, using cinematic techniques. KB Insurance explained that it aimed to convey the image of a customer-oriented innovative insurance company by showcasing its industry-first and industry-unique products and services.

Through a series of three episodes, it highlighted the simple claim system for actual expense insurance, the real-time location guidance service for emergency (breakdown) dispatch drivers, and the mobile notification service for insurance information documents.

This campaign was also selected as "3rd place in TVCF Creative" and "1st place in Fresh CF (Best by category)" on the advertising evaluation portal site "TVCF."

A KB Insurance official said, "We challenged industry firsts through digital innovation and aimed to emphasize KB Insurance's image of changing the world. We will actively utilize YouTube channels and other platforms to strengthen communication with customers."

This content was produced with the assistance of AI translation services.