SSG.com Introduces 'RPA' Technology in Quality Control... Review Speed Improved by 300 Times

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 23rd that, as a result of analyzing the improvements in quality management tasks through the application of the RPA system this year, the speed of reviewing product information has become more than 300 times faster compared to last year. RPA refers to a technology where robots (systems) automatically handle standardized repetitive tasks that humans would otherwise perform.

Currently, SSG.com handles approximately 10 million types of products, and it is analyzed that the time required to thoroughly review all product information is less than two months. This is a remarkable achievement compared to the estimated 51 years it would have taken to inspect 7 million products before the introduction of RPA in July last year.

In addition to speed, the accuracy of quality management has also significantly improved. Since the introduction of RPA, the number of cases where SSG.com has made improvements such as product information corrections has increased more than 18 times compared to last year. This is because even minor errors that are not easily noticeable when checked manually can now be detected.

SSG.com first introduced RPA technology into quality management in July last year to efficiently check for regulatory violations or false information of products sold, securing consumer trust through its self-developed AI-based solution. This year, the company is focusing on enhancing the quality management level by advancing the system.

SSG.com inputs predefined criteria into the system to automatically detect incorrect expressions, prohibited words, certification information and origin errors, and abnormal pages of products for sale. It also focuses on pre-blocking keywords that may infringe on consumer rights, such as phrases that hinder customers' withdrawal of subscription.

This includes the application of OCR technology that recognizes characters from pictures or images. It operates on the same principle as the deep learning-based product recommendation service “SSG Lens,” which was first introduced in 2018. The feature goes beyond simply recognizing text in images; it helps the person in charge make practical decisions.

In the future, there are plans to add a function where AI automatically judges and approves the suitability of documents that sellers must submit when they want to sell products on SSG.com.

Kim Nak-ho, Managing Director in charge of management at SSG.com, said, “We are advancing and operating RPA technology to provide accurate information to customers and improve consumer rights. Based on industry-leading IT capabilities, we will do our best to create a safe shopping environment.”

This content was produced with the assistance of AI translation services.