Expecting Triple Benefits: Revitalizing Local Economy, Promoting Gyeongnam, and Engaging Local Talent

Gyeongnam Governor Kim Kyung-soo is discussing the signing of a business agreement for the MBC drama 'If Not Crazy'. (Photo by Gyeongnam Provincial Government)

Gyeongnam Governor Kim Kyung-soo is discussing the signing of a business agreement for the MBC drama 'If Not Crazy'. (Photo by Gyeongnam Provincial Government)

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[Asia Economy Yeongnam Reporting Headquarters Reporter Park Saeyan] Gyeongnam Province, Changwon City, and MBC signed a business agreement on the 23rd at the Gyeongnam Provincial Government conference room to support the production of the MBC drama 'Michiji Ankoseoya' (Unless Crazy).


Scheduled to air in the first half of next year, 'Michiji Ankoseoya' is a story dealing with everyday events occurring among office workers, with over 80% of the drama being filmed in Gyeongnam.


The province expects that during the filming period, actors, support staff, and production personnel staying in the area will revitalize the local economy, which has been stagnant due to the COVID-19 pandemic.


Additionally, they promised support to enable local cultural and artistic talents to participate in the drama, anticipating that this will also invigorate the regional cultural and arts community.


Furthermore, by naturally incorporating the province’s key policies such as smart factories, the nation’s first worker uniform laundry opening, and local government-university cooperative regional innovation projects into the drama, as well as showcasing outstanding tourist attractions, it is expected to be effective in promoting the province.


Governor Kim Kyung-soo said, "I hope the famous spots of Gyeongnam are well conveyed through the drama," and added, "They said this is the first time the production is done entirely on location in the region, so it would be great to show that success is possible this way," wishing for the drama’s success.



MBC President Park Sung-je responded, "We are also considering releasing it through broadcasting and internet video services (OTT) such as Netflix. We will actively cooperate to promote the province to a wider audience."


This content was produced with the assistance of AI translation services.

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