Market Kurly's 'KF365' Grows by an Average of 18% Monthly

[Asia Economy Reporter Seungjin Lee] Market Kurly announced on the 23rd that the sales volume of ‘Project Kurly Fresh365 (KF365)’, which sells fresh food at reasonable prices with verified safety, has grown by an average of 18% each month since its first sale in April.

KF365 is a project that sells essential fresh foods such as basic vegetables and fruits, which customers frequently purchase, as well as seafood, meat, and eggs at reasonable prices 365 days a year. Market Kurly selects essential fresh foods every month considering the season and demand, reflects the prices of major online marts, and offers them at reasonable prices year-round while simultaneously verifying safety through inspections conducted by a certified analysis institution authorized by the National Agricultural Products Quality Management Service.

Starting with 10 products including fruits and vegetables, KF365 has steadily expanded its variety to 38 items. Meat sales began in July, eggs and seafood in October, plums were introduced in the summer season, and mackerel sales started in December.

Since its launch on April 9, KF365 achieved sales of 1 million units within 100 days and has recorded approximately 3.8 million units sold after 8 months. The sales volume of KF365 has increased by an average of 18% each month, with significant spikes occurring during the outbreaks of the novel coronavirus disease (COVID-19) pandemic.

In August, sales increased by 50% compared to July, and in November, when COVID-19 cases surged, sales rose by 34% compared to October. In August, broccoli (114%), potatoes (92%), and onions (91%) saw sharp sales increases, while in November, 1+ grade special eggs (229%), zucchini (98%), and peeled garlic (64%) experienced rapid growth, showing the popularity of basic fresh foods on the dining table.

The product with the highest sales volume among KF365 items was avocado. DOLE value bananas, which sold more than 630 tons, ranked second, followed by zucchini, potatoes, and peeled garlic.

Among the seven potato products sold on Market Kurly, KF365 potatoes accounted for 57% of total sales, and among the 13 banana products, KF365 bananas accounted for 55%. KF365 products also accounted for 88% and 67% of avocado and zucchini sales, respectively, with three products sold in each category. Market Kurly analyzed that the high satisfaction with KF365 products leads to steady repurchases, resulting in high sales volumes. In fact, 3 out of 10 Market Kurly customers purchased KF365 products, and 50% of customers repurchased them more than twice.

This content was produced with the assistance of AI translation services.