Hankook Tire Sponsors 'Tune It! Safe!' Campaign with BMW

[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 23rd that it will equip tires on the 2021 campaign vehicle for 'Tune It! Safe!', the 'BMW 850i xDrive Coupe.'

'Tune It! Safe!' is a driver campaign led by the German Federal Ministry of Transport and Digital Infrastructure and the German Association of Automobile Tuners (VDAT) to foster a legal and safe car tuning culture. Hankook Tire has been an official sponsor since the campaign's inception in 2005.

The campaign selects one vehicle each year, tunes it into a police car concept, and exhibits it at the world-renowned automotive tuning and motorsports exhibition, the German 'Essen Motor Show.' This year, due to the impact of the novel coronavirus (COVID-19), the motor show could not be held, so the vehicle is being showcased for the first time at the 'BMW Museum (BMW-Welt)' located in Munich, Germany.

This season's campaign vehicle, the 'BMW 850i xDrive Coupe,' boasts a powerful driving performance with a V8 Bi-turbo engine producing a maximum output of 620 horsepower, accelerating from a standstill to 100 km/h in just 3.8 seconds, and reaching a top speed of 250 km/h.

Hankook Tire equipped the vehicle with the ultra-high-performance tire 'Ventus S1 evo3' and the ultra-high-performance winter tire 'Winter i*cept evo3.' The 'Ventus S1 evo3' was rated 'Outstanding,' the highest grade among 53 brands in the 2019 tire test conducted by 'Auto Bild,' Europe's most prestigious automotive magazine.

Additionally, the 'Winter i*cept evo3' received the 'Outstanding' grade, awarded only to the top six products, in the 2020 winter tire test conducted by 'Auto Bild' among 51 tire brands. It also ranked second among 12 tire brands in the 'Auto Bild Sportscar' test, proving its top-level technology as a winter tire.

This content was produced with the assistance of AI translation services.