Incheon International Airport to Introduce Naver 'Smart Order'
[Asia Economy Reporter Buaeri] Naver's contactless ordering service will be introduced at Incheon International Airport.
Naver and Incheon International Airport Corporation announced on the 23rd that they have signed a Memorandum of Understanding (MOU) for the pilot introduction of the 'Smart Order' system at Incheon Airport. Smart Order is a feature that allows users to order menus from restaurants or cafes contactlessly through the Naver app.
This MOU was conducted as a large-scale agreement involving a total of nine companies. Six companies operating within the airport (Lotte GRS, Amoje Food, Ourhome, Paris Croissant, Pulmuone Food & Culture, CJ Foodville) and the global payment agency 'Fiserv Korea' joined hands. Incheon International Airport Corporation will oversee the establishment of a contactless ordering environment within the airport by the end of next year, and Naver plans to implement system integration for Smart Order with its partners.
Amid the COVID-19 situation, the goal is to ensure the safety of Incheon International Airport staff and users and to reduce crowding inside stores. The plan is to enable customers to easily order food through Smart Order even during busy schedules.
With this agreement, Naver Smart Order has laid the foundation for rapid expansion of its applications in the future. After system integration with partners is completed, Smart Order can be immediately applied to food and beverage (F&B) franchise stores outside Incheon International Airport according to agreements between Naver and each company.
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Park Ilseong, Naver Smart Order leader, said, "Through the MOU with Incheon International Airport Corporation and other partners, we can provide a safer ordering experience for on-site staff and users," adding, "Naver will continue to strive to showcase the convenience of Smart Order in more places by fostering cooperation with various companies."
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