iPhone 12, Q1 Next Year Shipment Volume to Increase by 38%

iPhone 12 Expected to Ship 51 Million Units in 1Q Next Year
Popular in China... Sold 6 Million Units in November Alone
82% of 79 Million Units Shipped in 4Q Are iPhone 12

[Asia Economy Reporter Han Jinju] The shipment volume of the iPhone 12 series in the first quarter of next year is expected to increase by up to 38% compared to the previous year.

On the 22nd (local time), U.S. investment bank Cowen analyzed, "With strong demand for the iPhone 12 series continuing through the first quarter of 2021, shipments in the first quarter of next year will increase to 51 million units." The order volume for the three models?iPhone 12, Pro, and Pro Max?has significantly increased, raising the initial shipment forecast (47 million units) even higher.

In particular, demand for iPhones is strong in China. According to Cowen, iPhone 12 sales in China surpassed 6 million units as of November. The iPhone's market share in the Chinese smartphone market has exceeded 20%, the highest record set in recent years.

Apple's total iPhone shipments in the fourth quarter are expected to reach 79 million units, a 13% increase compared to the same period last year. Among these, the iPhone 12 is expected to account for 82%. This is notably higher compared to the recent average new iPhone share of 74%.

Apple's estimated iPhone 12 shipments in the second half of this year are about 75 million units. Apple has traditionally unveiled new iPhone models every October, but this year’s launch was delayed by about a month, resulting in shipments lower than the 84 million units shipped over the past two years.

Next year, total iPhone shipments are expected to reach 215 million units, an 11.4% increase compared to the previous year. This year’s shipments are estimated at 193 million units, a 3% decrease from the previous year.

Apple CEO Tim Cook stated during the third-quarter earnings announcement last October that, based on 5G adoption and carrier promotions, "iPhone 12 sales performance is positive," and expressed confidence that "fourth-quarter results will grow."

Meanwhile, according to market research firm Counterpoint Research, the iPhone 12 ranked first in 5G smartphone sales in October, holding a 16% market share. The iPhone 12 Pro ranked second with 8%.

This content was produced with the assistance of AI translation services.