Coway, Certified as Korea Service Quality Excellence Company for 6 Consecutive Times

Coway Visible Consultation Service

[Asia Economy Reporter Kim Cheolhyun] Coway (CEO Lee Haeseon) announced on the 22nd that it has obtained the Korea Service Quality (SQ) Excellent Company certification, hosted by the Korea Service Promotion Association. Coway has maintained this certification for six consecutive times since first obtaining it in 2006.

The Korea Service Quality Excellent Company certification is a system established in 2001 to objectively evaluate and certify the service quality of companies and institutions in order to strengthen the competitiveness of the service industry. It is awarded through a rigorous evaluation process including document review, on-site evaluation, and mystery shopping, based on evaluation indicators developed by the National Institute of Technology and Standards under the Ministry of Trade, Industry and Energy.

In this evaluation, Coway was highly praised for providing professional services by distinguishing services into pre-service (B/S) and after-service (A/S) and operating dedicated B/S and A/S teams separately by region, based on its long-standing expertise as a service-specialized company. Currently, Coway provides professional services through approximately 13,000 care service experts called coordinators and about 1,500 service managers responsible for product installation and repair.

Additionally, Coway received favorable reviews for introducing the 'Visible Consultation Service' in May to strengthen customer-centered services and provide differentiated service. The Visible Consultation Service allows call center consultants to examine product conditions through the consumer’s mobile phone camera, enabling more precise consultations and rapid guidance on detailed product diagnosis and corrective measures. In particular, when a problem that customers can easily resolve occurs, immediate action is possible by following the consultant’s guidance, reducing customers’ economic and time burdens and receiving positive responses.

Park Yongho, head of Coway’s CS (Customer Satisfaction) Planning Team, said, "Coway prioritizes trust with customers as its highest value," and added, "We will continue to strive to be a company that constantly considers what services customers need from their perspective."

This content was produced with the assistance of AI translation services.