Hyundai Livart Launches 'Livart Bath'... Enters Bathroom Remodeling Business

Prestige Line Introduces 8 Package Types Including 'Terra Series'

Hyundai Livart Bath 'Noble'.
[Photo by Hyundai Livart]

[Asia Economy Reporter Kim Jong-hwa] Hyundai Livart has entered the 'bathroom remodeling' business following its existing kitchen remodeling business.

Hyundai Livart, a total interior company affiliated with Hyundai Department Store Group, announced on the 22nd that it will launch a bathroom remodeling specialized brand called 'Livart Bath.'

Livart Bath is a bathroom remodeling specialized brand where Hyundai Livart is responsible for the installation and A/S of bathroom products such as tiles, sanitary ware (washbasins and toilets), faucets, and bathroom cabinets. This is the second remodeling specialized brand launched by Hyundai Livart since Livart Kitchen (kitchen furniture) in 2015.

A Hyundai Livart official explained, "We launched Livart Bath by combining 40 years of accumulated home interior know-how with the results of research over the past two years on bathroom composition, functionality, and design specialized for the domestic residential environment." He added, "We applied bathroom storage cabinets designed by dedicated designers, as well as faucets and washbasins from famous overseas brands such as American Standard and Kohler, and mirrors equipped with indirect lighting."

Livart Bath offers a total of eight bathroom packages, including the Prestige line (top-tier) 'Terra' series, two boutique lines (Pinot Noir and Seattle series), and five L-Class lines (Noble, Mono, Cozy Green, Cozy Pink, and Heim).

The Terra series is the first domestic interior brand to apply 'porcelain ceramic tiles' to both wall surfaces and storage cabinet doors in its top-tier line. Porcelain tiles are premium building materials made by manufacturing natural substances such as sand at high temperatures above 1200 degrees Celsius and under compression. They are highly durable and hygienic but difficult to process and cost more than 50% higher than regular ceramic tiles.

The boutique line features luxurious hotel-concept designs, while the L-Class line stands out with modern designs and distinctive, stylish colors such as pink and green.

Considering the increased importance of hygiene management due to the prolonged COVID-19 pandemic, Hyundai Livart also introduces unique accessory products. Representative examples include faucets made of bronze material that contains no lead and inhibits bacterial growth, a 'filter-integrated shower faucet' equipped with a shower filter that removes harmful substances such as chlorine, and an 'LED sterilization ceiling recessed light' that activates visible light sterilization when the bathroom is not in use.

The selling price (based on 2100mm width, 1600mm height, additional installation) starts from the 10 million KRW range for the Terra series, and from the 5 million KRW and 3 million KRW ranges for the boutique and L-Class lines, respectively. Prices may vary depending on bathroom size and accessory selection. Installation proceeds after consultation through the Livart online mall (Livart Mall) and Livart showrooms, followed by on-site inspection. Currently, installation is available only in the metropolitan area and the Busan and Ulsan metropolitan cities, with plans to expand nationwide from early next year.

Along with the launch of Livart Bath, Hyundai Livart is also establishing a sales network. Showrooms for Livart Bath have already been installed at directly operated showrooms such as Livart Giheung, Busan, and Hyundai Premium Outlet Space One. Next month, specialized showrooms will operate at the Yongsan and Bundang directly operated showrooms, and sales channels will be expanded using Livart Kitchen (kitchen furniture) dealerships and directly operated showrooms.

A Hyundai Livart official stated, "Starting with the Livart Bath business, we will fully activate the domestic remodeling business and establish ourselves as a total interior company that provides one-stop remodeling services for the entire home, including furniture, bathrooms, windows, and flooring."

This content was produced with the assistance of AI translation services.