Samsung TV Plus Strengthens Global Content Platform

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 22nd that it will strengthen 'Samsung TV Plus,' provided on its smart TVs, as a global content platform.

Samsung TV Plus is a channel-type free video service that allows users to enjoy various content such as movies, dramas, entertainment, news, and sports with just an internet connection. It was first introduced in 2015 and has steadily expanded its service areas since then.

More than 15 million consumers use Samsung TV Plus across 12 countries including Korea, the United States, Canada, the United Kingdom, France, Germany, Italy, Australia, and Brazil. Next year, the number of service countries is planned to double to include Mexico, India, Sweden, and the Netherlands.

Samsung Electronics plans to strengthen cooperation with over 300 broadcasters and content providers worldwide to secure diverse content, in addition to expanding service countries. Currently, a total of 742 channels are operated globally.

Samsung Electronics has formed a strategic partnership with the domestic digital content company ‘New ID’ to introduce new channels within Samsung TV Plus in the United States, Korea, and other markets. In the U.S., last month, targeting the Korean Wave, it added the 24-hour Korean movie channel ‘New K Movies’ and the K-pop specialized channel ‘New Kid.’ In Korea, new channels featuring various content such as movies, music, and entertainment are scheduled to be introduced next month.

Additionally, in North America, since September, Samsung TV Plus has enhanced user convenience by enabling viewing on mobile devices such as the Galaxy S10, Galaxy Note10, Galaxy S20, and Galaxy Note20, and plans to continue expanding the countries where the service is available.

Samsung TV Plus was recognized for its service excellence by receiving the ‘CES Innovation Award’ ahead of ‘CES 2021,’ the world’s largest electronics exhibition held online in January next year.

Hansang Sook, Executive Vice President of Samsung Electronics’ Visual Display Business, said, “Samsung TV Plus is an innovative service that elevates consumers’ smart TV experience to a new level,” adding, “We will continue to expand service countries and channels to strengthen our status as a global content platform.”

This content was produced with the assistance of AI translation services.