The Most Used Shopping App by Koreans in November is 'Coupang'

WiseApp's Survey on 'The Most Used Shopping Apps by Koreans'

[Asia Economy Reporter Kim Cheol-hyun] The shopping application most used by Koreans is 'Coupang,' according to a recent survey. Coupang ranked first as the most used shopping app across all generations, from teenagers to people in their 50s.

On the 22nd, app analytics service WiseApp announced the results of a survey on shopping app usage by generation among Korean smartphone (Android + iPhone) users last month, revealing that Coupang was the app used by the largest number of Koreans in every generation.

In November, Coupang was used by 17.91 million people, followed by 11st with 7.16 million, Gmarket with 5.92 million, Wemakeprice with 4.62 million, TMON with 4.42 million, and GS SHOP with 3.52 million users.

Usage patterns varied by generation. Teenagers primarily used Coupang, Ably, Musinsa, StyleShare, Zigzag, and 11st in that order. People in their 20s used Coupang, Zigzag, Musinsa, Ably, and Idus the most. Those in their 30s used Coupang, 11st, Gmarket, Wemakeprice, TMON, and Auction. The 40s generation favored Coupang, 11st, Gmarket, Wemakeprice, TMON, and GS SHOP. For those aged 50 and above, Coupang, 11st, Gmarket, Home&Shopping, and GS SHOP were the most used apps.

This survey was conducted by WiseApp over the past month, sampling Korean Android and iPhone smartphone users aged 10 and above. It estimated the number of unique users for individual shopping apps in the shopping category on Google Play and the App Store during November. Secondhand trading apps, Naver, KakaoTalk, and others were excluded from the survey.

This content was produced with the assistance of AI translation services.