Beanpole Accessories Transforms into Online-Only Brand

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's Beanpole Accessories announced on the 21st that it will transition to an online-exclusive brand starting from the next spring-summer season and will launch its first new product series, "Haru."

Beanpole Accessories focused on online channel sales considering the lifestyle and preferences of its main target customers in their 20s and 30s, and improved cost-effectiveness by lowering product prices to about 75% of the previous level.

Additionally, the brand expanded its color range and strengthened Beanpole's unique design by emphasizing classic elements such as buckles, stitching, and charms.

For the first new product in the spring-summer season, Beanpole Accessories introduced the "Haru" series. Meaning "a bag you want to carry all day," it features a simple design, various colors, comfortable wearability, and excellent storage capacity.

The series consists of four styles made of cowhide leather: bucket bag, tote bag, shopper bag, and mini phone bag. Prices range from 129,000 KRW to 279,000 KRW.

The representative product, the bucket bag, has a unique shape that appears square from the front and triangular from the side. In addition to the basic set, handles and straps in different colors are sold separately, allowing customers to create their own distinctive style.

It is available in various colors including black, brown, green, yellow, and black and white croc emboss.

The mini phone bag, ideal for carrying essential items simply, features an antibacterial-treated inner lining to enhance hygiene and comes in several colors such as brown, orange, and navy.

Lee Sang-woo, team leader of Beanpole Accessories, said, “As Beanpole Accessories transforms into an online-exclusive brand, we decided to operate efficiently by focusing on the millennial generation in all aspects including products, distribution, and marketing. Starting with the Haru series, we plan to introduce a variety of new products reflecting the tastes and needs of customers in their 20s and 30s.”

This content was produced with the assistance of AI translation services.