Shinsegae Duty Free, Selling 'Ugg' via Live Broadcast... Up to 50% Discount

[Asia Economy Reporter Seungjin Lee] Shinsegae Duty Free is offering up to 50% off duty-free prices on UGG brand shoes through the mobile live commerce platform 'Grip' without the need to travel abroad.

On the 22nd, Shinsegae Duty Free will hold a live broadcast on Grip to sell UGG brand slippers, shoes, and boots. Comedian Baek Boram will serve as the show host, and the broadcast will start at 8 PM and last up to 1 hour and 30 minutes.

UGG boots are considered a winter essential and are very popular. Especially since last year, with the rise of the Newtro (new retro) trend, UGG, which was familiar mainly to the 30s and 40s age group, has started to be recognized as a new fashion trend among the 10s and 20s generation as well.

A Shinsegae Duty Free official stated, “Recently, due to COVID-19, celebrities' home fashion has attracted attention, and UGG boots have frequently appeared,” adding, “We hope everyone has a warm winter with UGG boots full of sheepskin.”

This content was produced with the assistance of AI translation services.