First Online 'CES' in 3 Weeks... Samsung and LG Focus on 'New Normal Life'

[Asia Economy Reporter Dongwoo Lee] With just three weeks left until 'CES 2021,' the world's largest electronics and IT exhibition held online for four days starting January 11 next year, the domestic home appliance industry plans to focus on showcasing a 'New Normal Life' for a better life in the new normal.

According to the industry on the 20th, Samsung Electronics recently announced it will participate in next year's CES under the theme "Better Normal for All."

On the first day of the event, Samsung Electronics will hold a press conference to introduce innovative products and services based on technologies such as artificial intelligence (AI), Internet of Things (IoT), and 5th generation mobile communication (5G) that enable consumers to realize a better daily life.

The conference and the overall event embody the meaning of contributing to the development of the contactless and new normal era caused by the spread of COVID-19 into a "Better Normal" through human-centered technology and innovation.

Samsung Electronics will also participate in the digital showcase hosted by CES, introducing numerous representative products including those that received CES Innovation Awards. The digital showcase will operate for a month starting from the 12th. Additionally, around the same time as CES 2021, Samsung will hold an online event called "TV First Look" to unveil next year's TV strategic products.

LG Electronics has finalized the conference theme as "Life is ON - Make yourself @ Home," emphasizing "Precious daily life continues. Enjoy home life comfortably with LG."

The press conference will be held online for 30 minutes starting at 8 a.m. Eastern Time on the first day of the exhibition and will be broadcast live on the CES website, LG Electronics' online exhibition site, and LG Electronics' global YouTube channel.

LG Electronics stated, "At this conference, we will introduce various new products and services that allow customers to enjoy their precious daily lives more safely, conveniently, and enjoyably, while presenting a lifestyle suited to the new normal era."

On the following day, the 12th, LG Electronics will hold an online "Future Technology Dialogue" for 30 minutes starting at 10:15 a.m. CTO Park Il-pyung will explain open innovation in various fields with industry experts and introduce a future vision where customers enjoy a better life in new ways amid rapidly changing times.

LG Electronics plans to operate various exhibition platforms such as internet broadcasting and a 3D virtual exhibition hall through a separate LG Electronics site. The internet broadcasting will provide a vivid and diverse experience to visitors by airing various content 24 hours a day, including new product news, documentaries, lifestyle shows, and product reviews.

This content was produced with the assistance of AI translation services.