K Shopping Achieves 'Consumer-Centered Management' Certification for the Second Consecutive Time

[Asia Economy Reporter Seungjin Lee] KTH, the operator of K Shopping, announced on the 18th that it has obtained re-certification for Consumer-Centered Management (CCM).

CCM is a nationally certified system that evaluates and certifies every two years whether a company organizes all its activities around the customer and continuously improves and reflects this in its management activities. The Korea Consumer Agency conducts the evaluation, and the Fair Trade Commission handles the certification.

KTH obtained the CCM certification for the first time in 2018 and has since selected "customer-centric" as one of the company's core values. It has practiced consumer-centered management and continuously strived to improve services, enhance quality, and increase consumer benefits.

In particular, K Shopping has established a multidimensional management and analysis system based on big data, including integrated VOC management through a next-generation system. Through the K-CS system based on its own analysis solutions, it has laid the foundation to improve the accuracy and timeliness of customer VOC processing, thereby practicing efficient customer service operations and enhancing customer satisfaction.

Additionally, since 2015, KTH has operated a viewer evaluation group, actively reflecting customers' opinions based on monitoring K Shopping’s products, broadcasts, and deliveries to make improvements. The company was also highly evaluated for supporting customers to use products well by complying with laws related to consumer information provision and providing accurate and effective information through K Shopping broadcasts, TV apps, and online malls.

Moreover, going beyond customer-centricity, KTH was recognized as an excellent case for practicing social responsibility by making various win-win efforts such as providing and expanding sales channels for local small and medium-sized enterprises’ products, local specialties, and social enterprise products.

CEO Iljae Lee of KTH said, “As a result of efforts to improve services based on open communication with customers, we were able to achieve the meaningful accomplishment of obtaining certification for the second consecutive time.” He added, “We will practice an even more advanced consumer-centered management to repay customers’ trust in various areas such as products, services, and consumer protection, and become a company loved by customers.”

This content was produced with the assistance of AI translation services.