Mirae Asset Life Insurance, Fully Committed to Adopting Digital Innovation Technologies

Forming a TF Team with Marketing and Others for
Top-Level Customer Service

[Image source=Yonhap News]

[Asia Economy Reporter Oh Hyung-gil] Mirae Asset Life Insurance is focusing its capabilities on digital innovation in response to the new normal era. As mobile financial users increase and the market shifts to an untact environment following the COVID-19 pandemic, the company is introducing digital innovation technologies across its management.

According to the insurance industry on the 17th, Mirae Asset Life Insurance formed a separate task force (TF) consisting of marketing and customer service, asset management headquarters, and the mobile department to provide top-level customer service.

The results appeared immediately. In May, the company held the industry's first real-time webinar for customers. Using YouTube, they conducted a lecture on "COVID-19 and the Global Financial Market," linking the real economy with global market conditions and investment strategies. More than 1,000 customers connected to this webinar, making it a great success.

In October, the company completely renewed its homepage and opened an integrated site. To respond to the new normal environment, they physically combined the existing homepage functions with online insurance and a cyber branch so that customers can handle all untact tasks in one place. Whether accessed via PC, mobile, or the cyber branch application (app), customers receive the same content and services.

Menus for the Variable Insurance Asset Management Center and Pension Asset Management Center were also newly established. The Variable Insurance Asset Management Center allows customers to perform essential tasks such as checking the yield of their variable insurance and changing funds in a one-stop manner. It provides video manuals and investment information content to help understand variable insurance, and has a system that enables immediate sharing on personal social networking services (SNS).

A Mirae Asset Life Insurance official explained, "We plan to strengthen digital technology infrastructure such as big data, artificial intelligence (AI), and chatbots, and expand various services to enhance customer value through the convergence of elemental technologies." They added, "To this end, we are preparing various services to enhance customer experience, including healthcare linkage and personalized content provision."

This content was produced with the assistance of AI translation services.