Faster Holiday Preparations... Homeplus Launches Pre-Order Sales for '2021 Seol Gift Sets'

Homeplus Increases Volume by 20% Compared to Last Year's Seolnal
Pre-Order Share of Chuseok Gift Sets Rises by Half

[Asia Economy Reporter Cha Min-young] Homeplus announced on the 17th that it will begin pre-order sales of the ‘2021 Seollal Gift Sets’ to mark the first non-face-to-face (untact) Lunar New Year.

According to Homeplus, this year’s Chuseok, the ‘first untact holiday,’ saw pre-orders for gift sets account for as much as 57%, surpassing regular sales. This was due to the ongoing non-face-to-face consumption trend caused by the novel coronavirus disease (COVID-19), along with various pre-order benefits such as additional discounts and delivery reservations.

From the 17th of this month until January 29th next year, Homeplus will conduct pre-order sales of the 2021 Seollal gift sets across all channels including large marts, Express stores, and online for 44 days. During this period, Homeplus will offer about 530 products, a 20% increase from last year’s Seollal (around 440 types), marking the largest scale ever.

First, they will present a wide range of products that align with recent health trends. These include ▲Golden Apple Mixed Set, a precious golden fruit ▲Antibiotic-free 1+ Korean Beef Sirloin and Striploin Refrigerated Set ▲Wando Abalone Set raised for a thousand days ▲Baekhwa Mushroom Mixed Set infused with Himalayan Pink Salt ▲Pulses ENPS ▲LG Re:turn Manuka Honey Red Ginseng Gold ▲CheongKwanJang HongSam Jin BiGo ▲Aekyung Labsin Set Practical Type, among others.

They also prepared ‘Gourmet Travel’ sets to soothe the disappointment of not being able to travel abroad. These include ▲Schartz Quattro Mixed Fruit Set ▲John Cook Deli Meat Barbecue Party Frozen Set and Charcuterie Set ▲Gourmet European Cheese Set ▲Chilean Wine Montes Limited and American Wine Two Vine ▲Twinings Collection Gift Set.

Differentiated sets were also planned. These include ▲Special Daily Nuts 100-pack ▲Single Origin Drip Bag Gift Set ▲Organic Green Tea and Health Syrup Gift Set ▲ASC Certified Gijang Seaweed and Kelp Set as part of the premium PB ‘Homeplus Signature’ series, as well as ▲Johnsonville HMR Frozen Set ▲Sangha Farm Ham & Cheese Practical Set ▲Healthy Brown Rice Nurungji Set ▲Maxim Coffee Set No. 22, among others.

The gift sets priced between 30,000 and 50,000 KRW, which are highly preferred by customers, make up 30% of the total with about 150 types, composed of popular representative products. These include ▲Practical Chamgulbi Durup Set No. 3 ▲Luxury Apple and Pear Mixed Set ▲American Seasoned LA-style Flower Ribs Frozen Set ▲CJ Special Choice N2 ▲Dongwon Healthy Set No. 15 ▲LG Re:turn Tart Cherry Extract and HongSam Jin Gold, etc.

For premium sets priced over 100,000 KRW, about 70 types are prepared, including ▲1++ Grade Korean Beef Omakase Refrigerated Set ▲Black Label Korean Beef Tomahawk BBQ Steak Refrigerated Set ▲Black Label Prime Ribeye Steak Refrigerated Set ▲Premium Salmon & Olive Set.

Homeplus offers up to 30% discounts when paying with 12 major event cards for customers who pre-order Seollal gift sets, along with up to 1 million KRW in gift certificates or immediate discounts depending on the purchase amount. Early bird customers who prepare for the holiday early will receive more benefits. Gift sets purchased during the pre-order period will be delivered from January 21 to February 10, the day before Seollal, and fresh food will be delivered from January 28 to February 10.

Lee Chang-soo, Head of Trade Marketing at Homeplus, said, “We have joined forces with local farms and manufacturing partners to prepare the largest scale of holiday products ever for customers preparing for an untact holiday,” adding, “Although difficulties continue, we hope this Lunar New Year will be as abundant in spirit as in heart.”

This content was produced with the assistance of AI translation services.