'Year-End is Home Day' Emart Offers Discounts on Home Party Meal Kits and Gift Toys

COVID-19 Driven Home Meal Culture Expansion
December Meal Kit Sales Increase 4x

Emart Peacock Promotional Items

[Asia Economy Reporter Cha Min-young] Amid the growing popularity of ‘Homeiday’ (a portmanteau of Home and Holiday) as people spend the year-end holidays at home due to the novel coronavirus infection (COVID-19), Emart is launching a large-scale discount event for those staying at home.

Emart announced on the 17th that it will sell food items such as ready-to-eat meals, instant cooking foods, and fresh foods at discounted prices until the 31st. Fresh foods will be discounted until the 22nd.

Peacock food items for home parties will be offered at a 20% discount when paid with the event card. Representative products include ‘Peacock Jackson Pizza Chicago Pepperoni (535g)’ and ‘Peacock Gambas · Gambas Spicy (each 280g)’ priced at 6,384 won each, ‘Peacock Red Wine Sauce Steak’ at 14,240 won, and ‘Peacock Mamolo New York Cheesecake (440g)’ at 7,984 won. Additionally, until the 23rd, the top-selling Peacock meal kit ‘Peacock Oden Restaurant Budae Jjigae (810g)’ will be sold for 3,000 won with a 9,500 won discount per person once per purchase when paid with the Emart e-card.

Instant cooking foods and seasonal fresh foods are also prepared. During the event, ‘Amazing Dakgangjeong’ will be offered at 10,980 won after a 3,000 won discount, ‘Family Sushi Set (30 pieces)’ and ‘Jokbal Sa Shrimp (pack)’ will be available at 24,980 won and 19,800 won respectively. The Christmas package ‘Christmas Shine Muscat (3 pieces)’ is priced at 35,900 won, while ‘Christmas Strawberries (1kg)’ and ‘Christmas Tangerines (3.5kg)’ are sold at 13,900 won and 8,980 won respectively. Shinsegae Points members will receive a 30% discount on all brand Korean beef products, and ‘South Coast Fresh Oysters (250g · pack)’ will be sold at 7,980 won after a 2,000 won discount.

In addition, until the 27th, a gift and home party toy event is prepared, offering a 20,000 won discount on purchases over 100,000 won with the event card for all toy items. Over 350 board games from famous brands Korea Boardgames and Hasbro will be discounted by 20%, with representative items such as ‘Rummikub Classic’ sold at 26,000 won and ‘Monopoly K Real Estate’ at 15,900 won.

The trend of cooking at home is spreading due to COVID-19. Emart’s meal kit sales from the 1st to the 15th of this month increased by 335.4% compared to the previous year. During the same period, sales of vegetables and pork increased by 17.8% and 26.9% respectively, and seasonings, sauces, and oils also grew by 25.6%.

Choi Hoon-hak, Emart’s marketing manager, said, “We have prepared various food discount benefits for customers celebrating Christmas and the year-end at home,” adding, “We also offer affordable entertainment such as board games to help customers enjoy a fulfilling holiday.”

This content was produced with the assistance of AI translation services.