Yuhan-Kimberly Extends Free Support for Ultra-Small Diapers for 'Ireundungi' Premature Babies for 3 More Years

Free Support for Over 18,000 Preterm Infants Under 2.2kg Since 2017

Premature Baby Diapers

[Asia Economy Reporter Kim Cheol-hyun] Yuhan-Kimberly (CEO Choi Gyu-bok) announced on the 16th that it will extend its campaign to provide free ultra-small diapers for 'ireundungi' newborns for three more years.

'Ireundungi' refers to newborns born before 37 weeks of pregnancy or weighing less than 2.5 kg, with about 30,000 born annually. Yuhan-Kimberly supplies free diapers to applicants among newborns weighing less than 2.2 kg who require incubator care. The products are mainly supplied to hospitals with neonatal intensive care units, and individuals can apply through the company's online store 'MamQ' after a simple verification process.

Yuhan-Kimberly has been running this campaign for three years since 2017 to raise social awareness and consideration for ireundungi. Starting with about 3,800 babies in the first year, approximately 18,000 ireundungi have received free diapers as of early this month. This year, the number of ireundungi beneficiaries is expected to exceed 5,000 annually.

With this campaign extension, about 15,000 ireundungi are expected to receive 2.3 million ultra-small diapers free of charge over the next three years. A Yuhan-Kimberly official said, "We started this campaign to help overcome low birth rates," adding, "We hope that the Huggies ultra-small diapers provided over the next three years will be a small help for ireundungi babies to grow up healthier."

This content was produced with the assistance of AI translation services.