Korea Seven Receives Prime Minister's Award for Technology Innovation at Korea Distribution Awards

Practicing Digital Win-Win Management

[Asia Economy Reporter Cha Min-young] Korea Seven, the operator of convenience store Seven Eleven, announced on the 16th that it received the Prime Minister's Commendation in the Technology Innovation category at the 25th Korea Distribution Awards.

The Korea Distribution Awards, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Chamber of Commerce and Industry, is the most prestigious award in the domestic distribution sector, recognizing companies and individuals who have contributed to the development of the distribution industry each year.

Korea Seven was recognized for its contribution to increasing franchise stores' sales and profits through the practice of digital win-win management centered on three core values: ▲new technology ▲new customer experience ▲new business models, and received the Prime Minister's Commendation.

The most notable achievement among the digital win-win management models is the ‘Last Order’ service, which sells products nearing their expiration date at a discount. Currently, over 8,600 Seven Eleven stores nationwide have subscribed to the Last Order service, covering about 2,000 products including lunch boxes, triangular kimbap, and beverages.

The Last Order service significantly contributes to improving the operational efficiency of franchise stores. An analysis of sales at the top 100 stores operating the Last Order service showed that total orders for the service target product categories increased by 24.8% year-on-year, and sales rose by 26.6%. Meanwhile, waste decreased by 8.4%. Consumers can purchase necessary products at reasonable prices, and by reducing the possibility of waste, unnecessary social costs are minimized.

In addition, Korea Seven is creating a new lifestyle shopping culture by combining the future-oriented platform ‘Food Dream,’ specialized with various food items and services, with the AI payment robot ‘Bunny.’ Food Dream, with a spacious area of about 40 pyeong, is optimized for modern lifestyles. Together with the payment robot Bunny, it provides new customer convenience suited to the untact consumption era, enhancing brand competitiveness.

Choi Kyung-ho, CEO of Korea Seven, said, “Seven Eleven is focusing on strengthening franchise competitiveness through digital management innovation in the era of the 4th Industrial Revolution,” adding, “Through various digital innovation activities such as Last Order, Food Dream, and Bunny, Seven Eleven will implement a new convenience store shopping culture and win-win model.”

This content was produced with the assistance of AI translation services.