Emart24 Sold 3 Bottles of Wine Every Minute This Year

1.5 Million Bottles Sold from January to December 14
Cumulative Sales Could Reach 1.7 Million Bottles by Year-End Wine Demand
Impact of 'Alcohol Specialty Stores' Expanding Wine Varieties

Emart24 Liquor Specialty Store R Gangdong ECT Branch. (Photo by Emart24)

[Asia Economy Reporter Seungjin Lee] Emart24 is strengthening its position as a wine specialty convenience store by expanding liquor specialty stores.

On the 16th, Emart24 confirmed that the number of wine bottles sold from January 1 to December 14 this year exceeded 1.5 million bottles. This means about 4,300 bottles were sold daily, or 3 bottles per minute. Sales revenue from January to November increased by 176.3% compared to the same period last year, and in December (from the 1st to the 14th), sales increased more than fourfold (317%).

The wines selected as December's wines of the month, ‘La Crasade Cabernet Syrah’ (hereafter La Crasade) and the ‘Como 3 types,’ have received great responses, with over 10,000 bottles sold daily since December began. In particular, La Crasade has sold more than 4,200 bottles daily. This is the first time Emart24 has maintained an average daily sale of 10,000 bottles for more than two weeks, and a single product (La Crasade) has consistently sold over 4,000 bottles daily.

Considering that 50% of the monthly wine sales occurred in the last 10 days of December, Emart24 expects cumulative sales to reach 1.7 million bottles this year. The volume of the 1.5 million bottles sold this year amounts to 1.05 million liters, equivalent to 525 pump fire trucks, and if the wine bottles were laid down, they would stretch from Seoul to Busan.

Emart24 analyzed that the reason for such high wine sales was its efforts to imprint the formula ‘Nearby wine purchase location = Emart24’ in line with the popularization of wine. Additionally, following the popularization of wine through large supermarkets and convenience stores, the increase in ‘home drinking’ due to the COVID-19 pandemic this year was an important factor in the rise in wine sales.

In response to this social trend, Emart24 has expanded its liquor specialty stores, which it has been increasing since last year, to about 2,400 stores, accounting for half of all its stores. The liquor specialty stores are a new model that expanded the convenience store wine selection from the previous 4-5 types to 10 types.

Emart24 has also increased customer accessibility by partnering with the mobile wine curation company WinePoint and expanding O2O (online-to-offline) services. Through the WinePoint app, customers can order wine and pay and pick it up at a nearby Emart24 store. This service is currently available at 3,000 stores nationwide.

Emart24 is conducting ‘Wine of the Month’ marketing, where buyers recommend wines monthly at affordable prices, and ‘Wine Day’ during the last week of each month, offering discounts on 10 to 20 types of wine. Additionally, Emart24 launched the exclusive brand ‘Como,’ allowing customers to enjoy wines from around the world at reasonable prices.

Baek Ji-ho, Executive Director in charge of MD at Emart24, said, “Since last year, Emart24 has strengthened wine offerings in line with the convenience store’s offline infrastructure with excellent accessibility, and it has now become one of Emart24’s core competitive advantages. We will continue to do our best to provide differentiated value to franchise stores and customers, including wine.”

This content was produced with the assistance of AI translation services.