LGU+ Smart Home Training Captivates Home Workout Enthusiasts... Subscribers Increase 12-Fold

Subscribers Increased 12 Times Year-on-Year as of November
U+tv Smart Home Training Watched on Large Screens
Number of Users Doubled in the Last 2 Months

[Asia Economy Reporter Han Jinju] Due to the impact of the novel coronavirus infection (COVID-19), the number of 'home training enthusiasts' who exercise and manage their health at home has increased.

On the 15th, LG Uplus announced that the cumulative number of subscribers to the home training service 'Smart Home Training,' provided in collaboration with Kakao VX, increased 12-fold compared to last year as of November. The cumulative usage time also surpassed 3.15 million minutes.

Smart Home Training is a service that offers over 40 home training programs taught by famous instructors, including bodyweight strength exercises, stretching, Pilates, yoga, golf, boxing, dance, growth gymnastics, and diet. The service is available not only on mobile devices but also on U+tv through UHD2 and UHD3 set-top boxes. It is free for LG Uplus subscribers.

By using Smart Home Training on U+tv, users can easily follow the instructor's movements on a larger screen than a smartphone. It is also possible to watch videos filmed from multiple angles from the desired perspective. Since its launch in September, the number of subscribers using Smart Home Training on U+tv has doubled in the past two months. The rate of running exercise content was also more than four times higher. Going forward, LG Uplus plans to apply an easy and intuitive UX to Smart Home Training for U+tv and improve search and recommendation functions.

Son Miseon, Executive Director of New Services at LG Uplus, said, "Starting with the interest of female customers in their 30s and 40s and supported by the launch of U+tv, the number of Smart Home Training subscribers is significantly increasing. Through continuous collaboration with Kakao VX, we will expand target customer groups such as 'for kids' and 'for men' and schedule various contents incorporating 'fun' elements to continuously differentiate from other services."

This content was produced with the assistance of AI translation services.