Martial Arts, Mercedes-Benz-Startup Collaboration Virtual Meetup Held

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) held a '1-on-1 video meetup between Mercedes-Benz headquarters and domestic startups' on the 14th at the COEX Startup Branch in Samseong-dong.

KITA invited Mercedes-Benz headquarters to the 'NextRise 2020, Seoul' event held in June and facilitated meetups with five domestic mobility startups. Following this, Mercedes-Benz, recognizing the global competitiveness of Korean startups, requested sourcing startups for collaboration on new technology development, leading to the organization of this event.

Participating in the meetup were five domestic startups: Studio Seed Korea, a prototyping tool developer designing UI (interface) and UX (user experience) before software development; MOPIC, which developed an autostereoscopic 3D monitor using eye-tracking technology; Nota, which possesses AI solutions operable without high-performance servers or cloud; Stec, specializing in automotive paint protection films; and SQGRIGO, which has an in-vehicle independent sound field implementation system.

Mercedes-Benz plans to first review the technologies of these startups through the online meetup and connect them with internal business units requiring each solution to conduct proof of concept (PoC) for technology validation. Depending on the PoC results, full-scale business cooperation will follow.

Cho Sang-hyun, head of KITA's Startup Global Division, said, "We are continuously diversifying cooperation methods between large corporations and startups, including introducing the PoC process for startups' global scale-up. The association will actively support this meetup directly collaborating with Mercedes-Benz headquarters to achieve good results."

This content was produced with the assistance of AI translation services.