Gangdong-gu Takes Steps to Expand eSports Base

Signed a Business Agreement for eSports Promotion with the International eSports Promotion Agency... Mutual Cooperation to Promote eSports Joint Projects and Youth Cultural Content Development

Gangdong-gu signed a business agreement with the International eSports Promotion Agency on the 12th to promote eSports. (From the right, Lee Jeong-hoon, Mayor of Gangdong-gu, Jeon Ok, Chairman of the International eSports Promotion Agency)

[Asia Economy Reporter Jongil Park] Gangdong-gu (Mayor Lee Jeong-hoon) is expanding the base of eSports, which is experiencing rapid global growth. The initiative aims to promote the healthy development of eSports, a representative leisure culture favored by the younger generation, contributing to residents' welfare and happiness.

On the 12th, Gangdong-gu signed a mutual exchange and joint project cooperation agreement for the activation of eSports with the International eSports Promotion Institute (Chairman Jeon Ok-yi) at the Millitopia Hotel in Seongnam City.

The main contents include ▲ carrying out joint projects to expand the base of eSports ▲ promoting the development of youth cultural content to spread residents' leisure viewing culture ▲ supporting administrative tasks and enhancing mutual cooperation between the two organizations.

Following the agreement, the International eSports Promotion Institute plans to provide various eSports tournaments and program development, as well as human and material resources, while Gangdong-gu will support administrative assistance, system improvements, and infrastructure investment.

They will jointly promote efforts to improve awareness of eSports and establish eSports as a healthy lifestyle sport.

Lee Jeong-hoon, Mayor of Gangdong-gu, stated, “eSports, based on gaming, has established itself not just as simple entertainment but as a new leisure activity, and it is becoming more popular. We will cooperate with professional organizations to help eSports leap forward as a healthy lifestyle sport.”

Meanwhile, last month, amid the prolonged COVID-19 pandemic, Gangdong-gu held the ‘Gangdong-gu Youth eSports Tournament,’ in which about 300 youths participated to relieve stress and foster a healthy gaming culture.

This content was produced with the assistance of AI translation services.