Nongshim Launches Anseongtangmyeon Oxford Town Special Set

[Asia Economy Reporter Lee Seon-ae] Nongshim Anseongtangmyeon has partnered with Oxford Block.

On the 14th, Nongshim announced the launch of the 'Anseongtangmyeon - Oxford Town Special Set.'

The special set consists of 10 packs of Anseongtangmyeon and a block inspired by Anseongtangmyeon, produced by Oxford. In particular, the Oxford block reinterprets an old public bathhouse as an Anseongtangmyeon restaurant, creating a warm and cozy image. The restaurant features the slogan "Perfect match with any ingredient! Anseongtangmyeon" along with depictions of Anseong Gultangmyeon, Pasamtangmyeon (green onion, pork belly), and Daesera-myeon (three king crabs), which became popular online this year.

A Nongshim official explained, "As the spread of the novel coronavirus (COVID-19) has increased the time spent at home, we prepared a special collaboration with Oxford Block so that the whole family can enjoy a pleasant time together."

The Nongshim Anseongtangmyeon - Oxford Town Special Set is limited to 5,000 units and is available for purchase online.

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