Jaan Signs Exclusive Distribution MOU for Health Functional Foods with UK Healthcare Company

[Asia Economy Reporter Yoo Hyun-seok] Biohealth company Jaan announced on the 14th that it has signed a business agreement with the UK health functional food specialized manufacturing and distribution company ‘Prowise Healthcare’ regarding exclusive distribution rights in Korea.

Through this agreement, Jaan has gained exclusive distribution rights for Prowise Healthcare’s products in the domestic market. For other Asian markets such as China, Japan, and Vietnam, exclusivity will be determined based on sales trends.

Established in 2015, Prowise Healthcare is a UK-based health functional food specialist company that directly develops, manufactures, and distributes top-quality health functional foods. It sells over 50 products developed to maintain optimal health, including specific care solutions tailored to individual health conditions. Currently, it has over one million loyal customers and differentiates itself by insisting on ‘Made in UK’ production only.

Main products include multivitamins containing iron, collagen that helps with skincare, raspberry extract capsules that aid weight loss, and coconut oil.

Jaan plans to sell through various channels centered on its own online and mobile biohealth platform ‘SelectOn Health,’ benchmarked after ‘iHerb,’ including department stores, pharmacies, H&B stores, home shopping, live broadcasts, Instagram, Facebook, and overseas exports.

A Jaan official said, “Starting with this agreement, we will expand various excellent overseas health functional food brands on the online and mobile platform ‘SelectOn Health,’ scheduled to open this month,” and added, “We are also in the final stages of signing a contract with a US company that is the world’s first to develop and sell the active ingredient of apple cider vinegar in gummy form as a health functional food.”

Meanwhile, Jaan is promoting the establishment of a bio-life science research institute that mainly researches active ingredients extracted from secondary metabolites of organisms such as plants, to secure exclusive distribution rights for global brands as well as to develop and produce its own products.

This content was produced with the assistance of AI translation services.