Now Even Alleys Are Branded... Gwangju Cheomdan1-dong Alley Commercial Area Character Registered

[Asia Economy Honam Reporting Headquarters Reporter Lee Gwan-woo] Gwangsan-gu, Gwangju Metropolitan City announced on the 14th that it supported the production of character symbols and commercial district illustrated map designs to be used by the Cheomdan 1-dong Merchants Association as part of the 'Alley Commercial District Branding Project,' which aims to secure the identity and growth engine of alley commercial districts.

The Cheomdan 1-dong shopping district characters, named 'Ssangi' and 'Ami,' were prepared through communication such as SNS name contests between Gwangsan-gu and the merchants association.

These characters personify the initial consonants Ssangsiot (ㅆ) and Ieung (ㅇ) of Ssangam Park, a landmark of Cheomdan 1-dong.

The two characters were created based on a consensus to reflect a story that encompasses the Cheomdan 1-dong alley commercial district, which includes various industries such as dining, and to leverage the geographical advantage of the Ssangam Park area.

Gwangsan-gu introduced Ssangi and Ami and completed trademark registration following 'Jangi' and 'Longi' from the Sinchang-dong furniture street.

In addition, an illustrated commercial district map was unveiled along with the characters. This map contains features of major stores in the commercial district, key convenience spaces such as Ssangam Park, and information on public facilities.

The Cheomdan 1-dong Merchants Association plans to utilize the developed characters in event marketing and produce promotional materials such as business cards and souvenirs featuring Ssangi and Ami to widely promote the alley commercial district.

Kim Sam-ho, Mayor of Gwangsan-gu, said, “We expect the Ssangi and Ami brands to bring vitality to the Cheomdan 1-dong alley commercial district,” and added, “We will continue follow-up measures to support the production of self-promotional materials for each commercial district using the brand.”

This content was produced with the assistance of AI translation services.