Lotte Card Builds 'Mobile Sales Automation System' for Corporate Sales

From Application to Management with Tablet PC
Establishing a Paperless Work Environment

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 14th that it has established a 'Mobile Sales Automation System' using tablet PCs to enhance convenience for corporate customers and strengthen sales capabilities.

With the establishment of this system, corporate customers can now sign up and apply for cards more quickly and easily, and sales representatives can handle sales tasks in real time from anywhere without time and space constraints.

In the case of corporate membership registration, there were many documents and complicated procedures compared to individual members, resulting in many manual tasks through face-to-face sales. When customers filled out paper application forms themselves, sales representatives had to enter each application into the computer system for review submission, and documents had to be separately scanned and stored, causing inconvenience.

From now on, it is expected that applications will become easier and faster by filling out the 'Corporate Electronic Application Form' using tablet PCs. Lotte Card applied an auto-fill function and minimized repetitive entry fields. The entered information is sent to real-time review, so sales representatives no longer need to visit the office for data entry. The issuance period for corporate cards has also been shortened. Supporting documents are automatically saved as images without the need for separate storage, reducing paper management costs.

In addition, tasks necessary for corporate sales such as company search and inquiry, digital leaflet transmission, customized proposal creation, performance management, and online training can be performed anytime and anywhere using tablet PCs without using office PCs, which is expected to contribute to improved work efficiency and strengthened competitiveness.

A Lotte Card official said, "Sales representatives can now use tablet PCs capable of office PC-level work processing through the mobile sales automation platform 'Roca Corporate' application (app)," adding, "We will continue to support various content that can be used directly in the sales field to continuously enhance the competitiveness of Lotte Card's corporate channel sales."

This content was produced with the assistance of AI translation services.