CU Joins Gyeonggi-do Children's Healthy Fruit Supply Project

[Asia Economy Reporter Seungjin Lee] CU announced on the 14th that it will participate in the ‘Gyeonggi-do Children’s Healthy Fruit Supply Project’ conducted in Gyeonggi-do.

Recently, Gyeonggi-do expanded the Children’s Healthy Fruit Supply Project, which was previously conducted for group homes and local children’s centers to alleviate the childcare burden of preschool children affected by the novel coronavirus disease (COVID-19), to include home-cared children starting last month.

Accordingly, from September this year until the application date, preschool children (home-cared children) residing in Gyeonggi-do who receive childcare allowances provided by Gyeonggi-do can receive support of 40,500 KRW once a year through the Kona Card, a payment method for Gyeonggi local currency.

CU will participate as a retailer in the Gyeonggi-do Children’s Healthy Fruit Supply Project, and from the 14th of this month, healthy fruit Gyeonggi local currency can be used at CU stores in 28 municipalities of Gyeonggi-do (excluding Gimpo-si, Seongnam-si, and Siheung-si).

The available products include small-quantity fruits such as a set of two pears and apples (one each, 7,800 KRW), red and yellow cherry tomato cups (3,000 KRW), fully ripe tomatoes (1 kg, 6,500 KRW), and a large-quantity product ‘Fruit Two-Tier Box’ consisting of six types of fruits, totaling seven types. All target products are carefully selected high-quality domestic fruits, with half of them allocated to Gyeonggi-do grown products to help promote the consumption of local agricultural products.

Additionally, since this is a project for children, CU adjusts the available items seasonally to allow tasting of various fresh seasonal fruits, and attaches the Gyeonggi-do logo and the mark of Fruit Captain, the supplier of healthy fruits for our children, only on products that have passed 320 types of residual pesticide inspections, adding meticulous care.

To enhance user convenience, the payment system has also been upgraded. CU developed the Kona Card app payment system in cooperation with the Gyeonggi Provincial Government to facilitate smoother operation of the ‘Gyeonggi-do Children’s Healthy Fruit Supply Project.’ While physical cards must be carried to use Gyeonggi local currency at convenience stores, healthy fruit Gyeonggi local currency customers can conveniently pay using the Gyeonggi local currency app (barcode).

Yeon Jeong-wook, Marketing Team Leader at BGF Retail, said, “We decided to participate in this project to deliver delicious and fresh fruits that 150,000 home-cared children in 28 cities and counties of Gyeonggi-do (excluding Gimpo-si, Seongnam-si, and Siheung-si) can trust and enjoy through nearby CU stores.” He added, “BGF Retail will continue to faithfully fulfill its role as a public infrastructure by utilizing the largest domestic network.”

Meanwhile, CU was the first in the industry to introduce and establish a child meal card payment system for low-income children, and in 2018, it was the first in the industry to participate in the Ministry of Gender Equality and Family’s support project for sanitary products (sanitary pads) for low-income female adolescents, enabling female adolescents to purchase desired sanitary products anytime and anywhere, 24 hours a day.

This content was produced with the assistance of AI translation services.