Baemin "Giving Lunchbox Gifts to Children Hungrier During Vacation"

Baedal Minjok 'Banghak Dosirak' 1-to-1 Matching Donation Campaign

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok,' is joining hands with the international relief and development NGO World Vision to address meal needs for children at risk of food insecurity during school vacations.

On the 14th, Woowa Brothers announced that they will carry out the 'Baemin Vacation Lunchbox' donation campaign, which provides meals to children facing food insecurity. This campaign was created to support children who have difficulty securing meals due to the suspension of school meal programs during vacations. Baemin plans to provide balanced meals packed in lunchboxes.

The 500 children who will receive the lunchboxes were selected based on recommendations from teachers at 29 schools in the Seoul metropolitan area. The necessary expenses will be raised jointly by Woowa Brothers and Baemin members. Baemin members can donate starting from 4,000 KRW through the Baemin app banner until the 20th. The donated amount will be matched 1:1 by Woowa Brothers as a matching donation. All donations will be used solely for purchasing ingredients and cooking costs, while Baemin will cover additional expenses such as lunchbox containers and delivery fees.

The lunchbox menu will be planned by the social enterprise 'Sonyeo Bangatgan,' which uses clean ingredients without chemical seasonings. Baemin and Sonyeo Bangatgan will also deliver stationery from Baemin Stationery, along with explanations about the menu and ingredients.

The Baemin Vacation Lunchbox will be delivered 15 times in total, every Tuesday and Thursday over two months during the winter vacation period of January to February 2021. During the Lunar New Year holiday, a special holiday lunchbox with a higher-cost menu combining the cost of two meals will be provided once. Baemin will conduct a survey during the first week of lunchbox delivery to reflect some feedback in the February menu and plans to gift Baemin coupons in the final week.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "We hope that a warm meal filled with care will help children get through the winter and grow, even if just a little." He added, "Baemin will continue to fulfill its role as a social safety net for food-disadvantaged groups and plans to carry out various campaigns to spread a culture of everyday donations through Baemin."

This content was produced with the assistance of AI translation services.