Gwangju Bank Launches 'Happiness Dream Service'

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 10th that it will conduct a 'Happiness Dream Service' customer satisfaction survey.

This service will undergo a pilot operation until the 31st and is planned to be fully implemented from January next year.

Unlike the previous method of conducting customer satisfaction surveys via phone calls, the 'Happiness Dream Service' sends a survey link via KakaoTalk (Notification Talk) to customers who have completed transactions at branch counters and have agreed to receive marketing communications.

Customers who receive the survey link can select their response from five options, such as 'Strongly Agree' and 'Agree,' to the question of whether they received satisfactory service from the bank staff. Customers who select 'Strongly Agree' can also provide specific compliments to the staff.

While the previous phone call method sometimes faced difficulties in contacting customers, hindering smooth customer satisfaction surveys, the implementation of the 'Happiness Dream Service' allows customers who receive the KakaoTalk (Notification Talk) survey link to respond at their convenience, greatly enhancing customer convenience and the quality of survey results.

In particular, the opinions received through the 'Happiness Dream Service' can be reviewed by the respective staff, which is expected to motivate employees through compliments and enable self-assessment of areas for improvement, thereby boosting employee morale and spreading a culture of praise.

Jung Geum-ok, Head of Talent Development Team at Gwangju Bank, said, "The newly launched 'Happiness Dream Service' will motivate employees through customers' vivid feedback on the financial services they directly experienced, and as a result, provide higher quality financial services to customers, establishing a positive virtuous cycle in customer service." She added, "We will always listen carefully to customers' opinions, make eye contact, and do our best to be a financial partner who accompanies customers with high-quality service."

This content was produced with the assistance of AI translation services.