Volkswagen Korea sells 2,677 units in November... 'Highest sales this year' driven by Tiguan effect

No.1 in Imported Car Sales Under 50 Million KRW
Year's Final New Model 'New Passat GT' Launch

Volkswagen Tiguan (Photo by Volkswagen Korea)

[Asia Economy Reporter Kim Ji-hee] Volkswagen Korea recorded its highest monthly sales this year by selling 2,677 units in November. With this, the cumulative annual sales for this year reached 14,866 units, virtually confirming a new record for the highest sales since the resumption of sales in 2018.

According to the Korea Imported Automobile Association on the 10th, Volkswagen Korea ranked first in sales of models priced under 50 million KRW, recording 11,865 units sold. Volkswagen's market share in the imported car market under 50 million KRW is about 18%.

The Tiguan is behind this record. Up to November, a total of 11,336 units (including Tiguan Allspace) were sold, solidifying its position in the imported SUV market.

The new Jetta, which attracted attention with a price in the 20 million KRW range, sold a total of 529 units following the start of deliveries of the Prestige model. Since the launch edition deliveries of the new Jetta are scheduled to begin in earnest in December, sales are expected to increase significantly next month.

New Passat GT (Photo by Volkswagen Korea)

Volkswagen Korea, which has secured the most diverse lineup since the resumption of sales, plans to continue its popularization strategy in the imported sedan market by launching the new compact sedan ‘New Passat GT’ as the last model lineup of the year, following the Arteon and Jetta.

First launched in 1973, the Passat is a model that has sold over 30 million units worldwide. The new Passat GT is a facelift model of the 8th generation European Passat GT, which was launched domestically in 2018, and its official launch is expected in mid this month.

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