Actor Kim Woobin Appointed as Exclusive Model for SonoSeason Brand
![Sono Season exclusive model Kim Woo-bin [Photo by Daemyung Sono Season]](http://www.asiae.co.kr/news/img_view.htm?img=2020120909445055274_1607474691.jpg)
[Asia Economy Reporter Kim Heung-soon] Lifestyle brand 'Sono Season' of Daemyung Sono Season announced on the 9th that actor Kim Woo-bin has been selected as its exclusive model.
Sono Season explained the background, stating, "Kim Woo-bin's sophisticated and trustworthy image aligns with the brand concept, which is why he was chosen as the model." The first advertisement produced with Kim Woo-bin, titled 'Sono Season Launch Edition,' is scheduled to be released on television and online on the 18th.
In the advertisement, Kim Woo-bin appears in a trustworthy suit, unveiling Sono Season's newly introduced mattress by removing the cover wrapping the mattress.
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Meanwhile, Sono Season is a lifestyle brand that offers customers the experience and know-how of Sono Hotels & Resorts, a leading leisure industry brand in Korea, under the slogan "Comfort that makes everyday life a holiday." On the 1st, along with the brand launch, they introduced their first lifestyle product, a German-made memory foam mattress.
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