'Desker Signature Store' Renewal Open

Collaboration with Cultural Content Startup 'Futureworks', a Complex Cultural Space of Furniture, Art, and Food

Desker Signature Store.
Photo by Desker

[Asia Economy Reporter Kim Jong-hwa] The furniture brand 'DESKER,' which grows together with those who are starting out, has renewed and reopened its 'DESKER Signature Store' located in Sinsa-dong, Seoul, in collaboration with the cultural content startup 'Futureworks.'

The 'DESKER Signature Store' is DESKER's first offline space, opened in 2018 with the brand philosophy of providing business ideas and inspiration to startup stakeholders and growing together. The DESKER Signature Store, consisting of basement level 1 to the 3rd floor above ground, has showcased not only furniture optimized for user environments but also spaces collaborated with various domestic startups in different fields.

The newly renovated DESKER Signature Store has established ▲Cafe DOT and ▲SPACE DOT in partnership with 'SSOLDOT,' a limited edition curation platform developed by the cultural content startup Futureworks, reorganizing it into a new complex cultural space that combines furniture, art, and food.

'Cafe DOT' is a premium F&B cultural space where customers can enjoy DESKER's main products, works by emerging designers, and premium food and beverages together, featuring diverse interiors such as tables adorned with different artworks and furniture arrangements utilizing artists' works. 'SPACE DOT' is designed as a gathering culture platform where people from various fields can comfortably meet, exchange ideas, and gain inspiration. Starting January next year, programs spanning exhibitions, performances, showcases, and talks will be operated by reservation.

To commemorate the renewal opening, DESKER offers discount coupons for Cafe DOT to customers who purchase products at the Signature Store. Customers using the Cafe DOT delivery service will receive a calendar featuring DESKER's exclusive model Nam Joo-hyuk while supplies last.

Additionally, on the first floor, a 'Home Office Zone' has been created for remote workers, showcasing DESKER products that enhance concentration and work efficiency even at home. There is also an 'Alpha Room' concept space reflecting consumers' tastes, such as hobby rooms or studies. In the basement level 1 B2B showroom, customers can experience DESKER products in an office environment optimized for small offices, and professional consulting is available upon request.

A DESKER representative said, "Since the DESKER Signature Store connects products, people, and spaces, we empathized with the direction pursued by Futureworks' SSOLDOT, which shares interests and creates culture, and proceeded with the renewal together. We hope it will establish itself not simply as a space for displaying and selling furniture but as a complex cultural space where people starting out in various fields can interact, inspire each other, and grow."

This content was produced with the assistance of AI translation services.