Naver Shopping Live Opens Wallets of 400,000 People... Cumulative Views Reach 45 Million

[Asia Economy Reporter Buaeri] Naver announced on the 7th that the cumulative view count of 'Shopping Live,' launched in July, has reached 45 million views over four months.

According to Naver, the number of sellers on Naver Shopping Live in November increased by 20% compared to the previous month, and the number of live content increased by 40%. The transaction volume also grew by 75% compared to last month. Compared to August, the early stage of the service, it increased by 340%.

Naver Shopping Live is popular because anyone can participate in live broadcasts using a smartphone. Sellers conducting live broadcasts at least once a week increased by 80% compared to the previous month. The number of customers who purchased through Shopping Live has reached 400,000.

As Naver Shopping Live has become a channel for non-face-to-face consumption, various success stories have emerged. There was even an electronics company that surpassed 1 billion KRW in transaction volume within one hour and sold out, and the regular customers of the 'Daehanminguk Nongsusan' store, which sells snow crabs caught directly from the sea, have increased to 180,000.

Recently, cases of using Shopping Live not only in commerce but also in fashion shows and exhibitions have emerged, diversifying the types of live content.

Song Jaehun, the leader of Naver Shopping Live, said, "Naver Shopping Live will continue experiments connecting users and sellers by focusing on the value of diversity and incorporating new technologies. We will lead the live commerce market by expanding related educational support so that many small and medium-sized enterprises (SMEs) and various sellers can actively use Shopping Live to grow their businesses."

This content was produced with the assistance of AI translation services.