Lotte Chilsung Renews 'Tropicana Sparkling' Package Design After 11 Years

First Renewal Since 2009 Launch
Emotional Design with 'Colorful' and 'Sophistication' Concepts

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage announced on the 7th that it has renewed the package design of the juice brand 'Tropicana's' fruit juice carbonated drink 'Tropicana Sparkling' for the first time in 11 years.

This renewal, the first change since its launch in 2009, was carried out to inject new vitality into the brand by emphasizing the product's characteristics while applying a trendy design. The main concepts of the renewal are 'Colorful' and 'Serenmi'.

Tropicana Sparkling expresses the refreshing and tangy sensation of carbonation by applying the symbolic color of each fruit juice to a pattern that depicts sparkling carbonation bubbles centered around the brand logo. At the bottom of the product, a large fruit image is placed along with a rich juice image to emphasize that it is made with real fruit juice. Additionally, the previous vertical design was changed to a horizontal format to add sophistication and make the product more noticeable when displayed.

Meanwhile, Tropicana Sparkling, launched domestically in 2009, is a fruit juice carbonated drink brand that has consistently been loved by consumers for its tangy and refreshing taste containing real fruit juice. It currently comes in a total of seven flavors: apple, peach, grape, orange, mango, pineapple, and passion fruit.

This content was produced with the assistance of AI translation services.