HiteJinro Launches Jinro Mini Pack Soju for Entertainment Use
[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 7th that it will launch Jinro Mini Pack Soju for entertainment use.
Jinro Mini Pack Soju is a compact 160ml product with enhanced portability, which was released only for home use last October. Considering the home drinking trend and the delivery and takeout market, which became a mega trend due to the COVID-19 issue, HiteJinro decided to launch the product for entertainment use.
The Mini Pack Soju is convenient to carry as it is not prone to breakage and can be separated and recycled as a paper pack type. Also, its compact size is preferred by customers who find a full bottle burdensome, making it optimized for delivery. Jinro Mini Pack Soju for entertainment use can be ordered directly through wholesalers used by restaurant and bar owners.
Hot Picks Today
Cerebras Soars 70% on IPO Debut: Is Nvidia's Reign Ending as a New AI Semiconductor Power Emerges?
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- "Multi-Million Won Bonuses, Life Is Sweet"—Even Employee Reactions... SK hynix Overtakes Samsung to Claim No. 1 Spot
- "It Costs 100,000 Won for Two Hours"...No Place for Kids to Play if Parents Can't Afford It
- Japanese Teacher Dismissed for Obscene Acts Involving Third-Grade Girl's Water Bottle
After its home use release last October, Jinro Mini Pack Soju sold 1 million packs within a month, establishing itself as a trend. In particular, the small 160ml size reflects the trend of increasing single-person households and the era of enjoying neat home drinking without burden, which is cited as the secret to its popularity.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
