Shinhan Card's 'Neulteche', First in Industry Selected as Asia-Pacific YouTube Best Ad
Approximately 8 Million YouTube Views
Over 1,200 Video Comments Posted
[Asia Economy Reporter Ki Ha-young] Shinhan Card's 'Neultec' episode has been selected as the first industry-leading advertisement representing Korea.
Shinhan Card announced on the 6th that the 'Neultec' advertisement video, produced under the theme of 'Shinhan Card's unique financial technology,' was selected as the best advertisement video in South Korea on Google's recently announced YouTube Ads Leaderboard for 13 countries in the Asia-Pacific (APAC) region.
The Asia-Pacific YouTube Ads Leaderboard, announced monthly by Google, selects the best advertisement video for each country by comprehensively evaluating the total views, total watch time, and viewer retention of all YouTube ads presented in 13 countries in the APAC region.
The Shinhan Card Neultec advertisement was listed as the representative video of Korea for the first time in the industry this October. Currently, the YouTube video has 7.56 million views, and there are over 1,200 comments on the video.
Google explained that the key factor was that Shinhan Card successfully imprinted its brand image as a company carrying out digital and MyData businesses targeting the 20s and 30s age group, which has the highest YouTube viewership.
The advertisement emphasizes the upgraded customer asset management function of Shinhan PayFAN. Featuring actor Ahn Hyo-seop as the model, it depicts leading a digital life through Shinhan Card, which is always with customers in their daily lives.
Hot Picks Today
"Buy on Black Monday"... Japan's Nomura Forecasts 590,000 for Samsung, 4 Million for SK hynix
- "Not Everyone Can Afford This: Inside the World of the True Top 0.1% [Luxury World]"
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- "We're Now Earning 10 Million Won a Month"... Semiconductor Boom Drives Performance Bonuses at Major Electronic Component Firms
- "Target Price Set at 970,000 Won"... Top Investors Already Watching, Only an 'Uptrend' Remains [Weekend Money]
Moon Dong-kwon, Head of Shinhan Card's Management Planning Group, said, "The selection as Korea's best advertisement video this time is significant in that our effective digital communication with customers has been recognized externally," and added, "We will continue to enhance Shinhan Card's differentiated brand image through creative content production and media communication in line with Shinhan Financial Group's 'First-Class Shinhan' strategy."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
