What is the secret behind Mapo-gu being selected as an excellent district for Seoul's outdoor advertising evaluation for 5 consecutive years?
Selection as an Excellent District in 3 Areas and 10 Items Including Outdoor Advertising Maintenance and Regulation, Signboard Quality Improvement, Priority Support for 2021 Signboard Improvement Project Subsidies... Efforts in Public Banner Posting Stands, Joint Crackdown on Illegal Banners in Seobuk 3 Districts, and Typhoon Safety Accident Response
[Asia Economy Reporter Jongil Park] Mapo-gu (Mayor Yudonggyun) announced on the 3rd that it was selected as an ‘Excellent Autonomous District’ for five consecutive years in the ‘2020 Outdoor Advertising Improvement Evaluation’ conducted on 25 autonomous districts in Seoul.
As a result, the district will receive priority support for the 2021 signboard improvement project subsidy from Seoul City.
The outdoor advertising improvement evaluation assesses 10 items in three areas?▲outdoor advertising maintenance and crackdown ▲signboard quality improvement?carried out over one year from September last year to August this year, evaluating the autonomous district’s efforts to establish a proper advertising culture.
Despite the unprecedented infectious disease crisis caused by COVID-19 this year, which hindered smooth enforcement and maintenance work, such excellent results were achieved, highlighting the district’s efforts to establish a proper advertising culture.
Mapo-gu’s representative excellent policies include various projects to eradicate illegal advertisements such as ▲operation of public banner posting stands ▲joint crackdown on illegal banners in the Northwestern 3 districts (Mapo, Eunpyeong, Seodaemun) ▲promotion of anti-illegal advertisement attachment sheet projects ▲expansion of resident participation collection reward system, as well as ▲typhoon preparedness and safety accident response ▲creation of streets with beautiful signboards.
In particular, the implementation of the joint crackdown on illegal banners in the Northwestern 3 districts drew attention as an active administrative revitalization measure by enhancing maintenance effects in boundary areas of adjacent districts and generating synergy through joint cooperation.
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Yudonggyun, Mayor of Mapo-gu, said, “This award can be seen as the result of the district’s interest in improving advertising culture and the efforts made together with the participation of many residents. We will not only focus on cracking down on and maintaining illegal advertisements but also consider and promote measures to prevent illegal advertisements from occurring, creating a pleasant and dignified urban environment.”
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