Samhwa Paint Announces 2021 Color Nuance of the Year: 'Meta-Bus'

Expression of 'Transcendent Rebirth' Overcoming the Pandemic... Five Color Proposals

Samhwa Paint Color Design Center has chosen "Meta-Verse" as the color nuance keyword for 2021.
[Photo by Samhwa Paint]

[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial Co., Ltd. Color Design Center has selected the keyword for this year's color nuance for 2021 as 'Meta-Birth' and proposed five colors.

Meta-Birth is a combination of Meta and Rebirth, meaning 'transcendent rebirth.' The year 2021 marks the 75th anniversary of Samhwa Paint's founding, embodying the hope that humanity can overcome the pandemic and create a better daily life through accumulated research and development technology and innovation that transcends generations.

The five colors expressing Meta-Birth consist of a color palette including Ash Gray, Lavender Dust, Garlic Cream, Tomato Soup, and Jungle, representing solid yet calm stability, digital transformation, vitality and change toward a new era, and humanity.

The 'Color Nuance of the Year,' derived from global trends and future lifestyle analysis, refers to a color flow applicable to various fields related to color design such as interior design, automobiles, home appliances, and the IT industry.

Lee Sang-hee, head of the Color Design Center, explained, "Color nuance focuses on color series that show the most significant increase in importance and influence in color change trends such as global research," adding, "Since it proposes nuances important for emotional expression in color design, it can be used together with other trend colors."

This content was produced with the assistance of AI translation services.