Seven Eleven launches 'Ggitturami Boiler Hot Pack'

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 2nd that it will launch the ‘Gidulami Boiler Hot Pack’ in collaboration with Gidulami.

The Seven Eleven ‘Gidulami Boiler Hot Pack’ is the first brand collaboration project product with the boiler brand ‘Gidulami Boiler,’ which has a 50-year history. The ‘Gidulami Boiler Hot Pack’ features a unique design that uses the Gidulami character from Gidulami Boiler on the package, with the concept of a ‘hot pack as warm as a boiler,’ aiming to evoke nostalgia in the parent generation and curiosity in the younger generation.

Starting with the release of the ‘Gidulami Boiler Hot Pack,’ Seven Eleven plans to launch various collaborative products with the Gidulami Boiler brand across different categories to deliver fresh fun and enjoyable memories to customers.

Meanwhile, due to the cold weather starting earlier than usual, demand for convenience store hot packs is also on the rise. According to Seven Eleven, from the 20th of last month, when the minimum temperature (based on the Seoul area) began to reach around 0 degrees Celsius, until the 1st of this month, hot pack sales increased by 20.2% compared to the same period last year.

Kim Hyunjung, the MD in charge at Seven Eleven, said, “As the retro sentiment trend gains attention recently, collaboration products with familiar brands in daily life are gaining popularity by offering consumers unique fun and memories. The Gidulami Boiler Hot Pack is a brand collaboration product that well captures both the warm and friendly image of Gidulami Boiler and the original function of a hot pack. We will continue to release unique products using the Gidulami Boiler brand in the future.”

This content was produced with the assistance of AI translation services.