CU X Baram-ui Nara... 100% Game Item 'Win' When Eating Lunchbox
Collaboration Event Throughout December
[Asia Economy Reporter Cha Min-young] Convenience store CU announced on the 1st that it will collaborate with Nexon's popular mobile game "The Kingdom of the Winds: Yeon" throughout December, utilizing game content for the collaboration.
The Kingdom of the Winds: Yeon is a mobile game based on the longest-running online PC game in Korea, "The Kingdom of the Winds," and has surpassed 6 million cumulative downloads, enjoying high popularity. The game is especially popular among young users, with 70% of players in their 20s and 30s.
The collaboration lunchbox being released this time is the "Ramjwi King Acorn Jelly Bibimbap (4,000 won)," inspired by the famous monster "Ramjwi King" in the game. This lunchbox contains a generous topping and sauce including bean sprouts, acorn jelly, pork bulgogi, and egg garnish. In addition, a scratch event will be held for five types of lunchboxes: "Favorite 7 Side Dishes," "Pork Challenge," "Today is Chicken," and "Richam & Chicken." By scratching the enclosed coupon and entering the revealed number in the game, popular items will be randomly awarded based on probability.
The items awarded include popular in-game items such as ▲Treasure of the Ancient Era (3 days) ▲Hwanryeok Yullan (200 pieces) ▲100,000 gold coins, as well as new CU-exclusive items ▲CU Limited Edition Weapon and Shield Appearance Equipment Set ▲CU Chewy Macaron (999 pieces) ▲CU GET Coffee (999 pieces). The CU Chewy Macaron and CU GET Coffee are stamina and mana recovery items modeled exactly after popular CU products. By providing items with the most frequently used functions in the game, users can naturally experience CU's differentiated products.
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Yeon Jeong-wook, head of the marketing team at BGF Retail, said, "We collaborated on marketing to provide benefits and fun simultaneously to the MZ generation who enjoy mobile games and CU lunchboxes," adding, "We will continue to develop events that offer customized benefits to customers by analyzing the effects of the event and customer responses."
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