'Daks Pajamas' Launch

"20% Discount Until the 7th"

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik) announced on the 30th that Daks, a British classic brand operated domestically, will launch a ‘Pajama Collection’ for a refined winter season rest through Insaeng Hanbeol, LF Mall’s new concept limited special price platform.

As the time spent at home has recently increased, the number of customers seeking both design and functionality in homewear has surged, leading Daks to introduce a pajama collection that combines style and comfort. The collection emphasizes a warm year-end atmosphere with various patterns, including Daks’ signature check embodying classic sensibility, as well as tartan checks in red, black, and green tones. The brand logo is delicately embroidered on the pocket area to add a luxurious touch.

The material uses TR 40-count brushed fabric, which is highly insulating and has excellent elasticity, providing a soft texture. Optimized patterns for movement ensure comfortable wear. The collection consists of three sets of men’s tops and bottoms, three sets of women’s tops and bottoms, and four one-piece types, broadening the selection according to customer preferences. Prices are 165,000 KRW for the top and bottom sets and 135,000 KRW for the one-piece.

During the Insaeng Hanbeol event period until 10 a.m. on the 7th of next month, LF Mall offers a 20% discount, selling men’s and women’s pajama sets at 132,000 KRW and one-piece pajamas at an exclusive lowest price of 108,000 KRW. Orders placed before 2 p.m. will be shipped on the same day.

Additionally, all customers who purchase from the Daks pajama collection during the event will receive a free premium gift wrapping service, and three purchasers will be selected by lottery to receive a limited edition diffuser from the Daks brand as a gift.

This content was produced with the assistance of AI translation services.