Korea Yakult Launches Online Integrated Platform ‘Predit’…Advancing as a Comprehensive Distribution Company

[Asia Economy Reporter Lee Seon-ae] Korea Yakult is launching the online mall ‘Fredit’ and making a new leap as a comprehensive distribution company.

According to Korea Yakult on the 30th, ‘Fredit’ is an online lifestyle mall with the concept of a ‘honest fresh and organic selection shop.’ Under the slogan ‘Good habits for a right life,’ it operates with the ‘Fredit Life’ category, consisting of cosmetics, women’s products, baby products, and daily necessities, and the ‘Fredit Food’ category, focusing on dairy products, health functional foods, and fresh foods. The existing online mall ‘HiFresh’ will be integrated into ‘Fredit Food.’

The launch of ‘Fredit’ is closely linked to Korea Yakult’s determination to secure future growth engines.

Korea Yakult has focused on discovering food products for sustainable growth, marking its 50th anniversary. Especially, as the lifestyle base rapidly shifted from offline to online due to the COVID-19 pandemic, it prepared for a digital transformation across its business. With eco-friendliness, veganism, and health-oriented value consumption emerging as market trends, it newly introduced an integrated online platform reflecting these trends.

The distinguishing feature of ‘Fredit’ lies in its strict admission criteria. In fact, ‘Fredit Life’ only handles and sells products that disclose the content of organic, vegan, or natural/nature-derived ingredients or pursue clean beauty values such as animal protection and eco-friendliness. All manufacturing ingredients and related certification information of the products are transparently disclosed.

Its differentiated services are also strengths. Along with a curation service that recommends products based on customer input, all products are available for regular delivery. With just one application, customers can conveniently receive products with consistent purchase patterns, such as cosmetics and women’s products, on designated dates.

Moreover, regardless of order quantity or amount, 11,000 Fresh Managers nationwide deliver without shipping fees. Free return service is also provided for customer convenience. Additionally, all ‘Fredit Life’ products are delivered in eco-friendly paper bags and vinyl packaging.

Shin Seung-ho, head of digital marketing at Korea Yakult, said, “‘Fredit’ is a business that best fits Korea Yakult’s philosophy of promoting national health and recent value consumption trends,” adding, “We will propose a new dimension of lifestyle that has never been experienced before, covering food, cosmetics, daily necessities, women’s, and baby products.”

Meanwhile, along with the launch of Korea Yakult’s ‘Fredit,’ a paid membership service called ‘Fredit Club’ will recruit up to 30,000 members. Divided into ‘Basic’ and ‘Premium’ tiers, it offers various benefits such as welcome kits, free trial applications, discount coupons, and membership-exclusive discount zones. The ‘Premium’ member welcome kit includes a limited-edition bag co-designed with the daily bag brand KWANI.

Existing HiFresh members can use the service through an app update. The official launch date is December 15.

This content was produced with the assistance of AI translation services.