Hwang Hyun-sik's First Organizational Restructuring... Focus on New Business and Customer-Centric Approach

Discovering New Growth Engines
Improving Profitability of Existing Businesses
Reorganized into 6 Divisions
Top Priority on Finding Future Revenue Sources
Focus on Enhancing Service and Quality

[Asia Economy Reporter Koo Chae-eun] Under the leadership of CEO Hwang Hyun-sik, LG Uplus has carried out its first organizational restructuring. The previously scattered content, education, security, and smart health organizations have been merged and reorganized into a New Business Promotion Division. To quickly respond to customer demands and market changes, a Customer Service and Quality Innovation Center was established directly under the CEO. This first organizational restructuring reflects the will of newly appointed CEO Hwang Hyun-sik, who prioritizes securing new business growth engines and improving customer service.

On the 29th, LG Uplus announced that it had implemented the 2021 organizational restructuring based on these points. LG Uplus focused on discovering new business growth engines for the coming year and improving the business structure with a profitability focus in existing businesses, reorganizing from 1 business headquarters and 4 divisions into 6 divisions with a new lineup.

First, business organizations scattered across smart health, security, education, advertising, content, and data businesses were gathered to launch the ‘New Business Promotion Division.’ The purpose is to strengthen expertise in each new business field and discover new growth opportunities. The ‘Customer Service/Quality Innovation Center’ was newly established directly under the CEO. It combines quality organizations, home installation/AS-related organizations, and customer centers into one to quickly reflect customer needs.

Additionally, the consumer business organization eliminated the division between mobile and home organizations and integrated them into the ‘Media Content Business Group.’ This is to strengthen synergy between the two fields as the ‘partition’ between media and content disappears. With various global OTTs entering the market besides Netflix, the company plans to focus on delivering differentiated content on its own platform.

The corporate division, anticipating significant expansion of additional business opportunities such as 5G diffusion and government-led New Deal projects, organized a dedicated team under the ‘Corporate New Business Group’ to actively respond to these. This organization will focus on growing new 5G B2B business. Also, the FC division responsible for service technology development was reorganized into the ‘Technology Division’ to strengthen the technology development function for company-wide products and services.

An LG Uplus official stated, "With this organizational restructuring, we will prioritize discovering future growth engines and focus on improving service and quality."

This content was produced with the assistance of AI translation services.