Professor Woo Eun-joo of Pukyong National University Awarded the UK 'Emerald Literati Award'

High Value Among Papers Published by UK Emerald Group, a Global Academic Journal Publisher

Professor Woo Eun-joo, Pukyong National University.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Professor Woo Eun-joo of the Department of Business Administration at Pukyong National University has received the '2020 Emerald Literati Award' from the UK-based Emerald Group.

This award is given by Emerald Group, a global academic journal publisher, selecting papers published in their journals over the past year that have outstanding academic value worldwide.

Last year, Professor Woo published a paper titled "Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV)" in the British Food Journal, which studied consumer perceptions and attitudes toward eco-friendly food products, earning recognition for her research achievements.

Professor Woo earned her Ph.D. in Business Administration from Virginia Polytechnic Institute and State University in the United States and has actively conducted research, publishing over 50 papers in SSCI-level journals and domestic journals on topics such as tourist behavior, tourism marketing, and quality of life. She joined Pukyong National University in 2017.

Founded in the UK in 1967, Emerald Group is a global publishing company that publishes more than 200 international academic journals in the fields of business, economics, information science, and engineering.

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