Give Your Neighbors the Gift of a Warm Winter...

Seoul Gangseo-gu '2021 Hope Ondol Warm Winter Campaign' Promotion

[Asia Economy Reporter Jong-il Park] Gangseo-gu, Seoul (District Mayor Noh Hyun-song) will carry out the ‘2021 Hope Ondol Warm Winter Campaign’ for three months from the 26th to February 15th next year.

The Hope Ondol Warm Winter Campaign is a fundraising project conducted by the district and the Seoul Community Chest of Korea to help low-income vulnerable residents spend a warm winter.

Considering the difficult economic situation due to COVID-19, the district set this year’s fundraising target at 1.5 billion KRW, the same as last year, and plans to actively promote fundraising activities for vulnerable residents.

First, donation boxes and Happiness Sharing photo zones were installed at 20 community service centers frequently visited by residents to create an atmosphere encouraging participation in donations.

In particular, this year, a non-face-to-face fundraising method using QR codes was introduced due to COVID-19.

QR codes were inserted not only on the donation boxes and Happiness Sharing photo zones installed at the community service centers but also on promotional posters so that any resident can easily participate in donations.

By scanning the QR codes printed on the donation boxes and promotional materials with a smartphone, donors are connected to the Community Chest of Korea’s donation page, where they can donate immediately via bank transfer or credit card.

Along with this, fundraising projects involving both public and private sectors, such as ‘Love Piggy Bank Coin Collection’ with children from local daycare centers and kindergartens, will be conducted simultaneously.

Additionally, various promotional activities such as non-face-to-face promotion through online channels like SNS and YouTube will be carried out to actively discover new donation resources.

The donations raised through this project will be used to help neighbors in need, including social welfare facilities in the area, basic livelihood security recipients, lower-income groups, elderly living alone, and households with disabilities.

District Mayor Noh Hyun-song said, “This winter will likely be colder and more difficult for vulnerable residents due to the COVID-19 situation,” and added, “We ask for active participation from many residents so that those in need can spend a warmer winter.”

Donations can be made by using the QR code or by depositing into the online account (Woori Bank 015-176590-13-517, Account Holder: Community Chest of Korea Seoul Branch), and goods can be donated by visiting the Welfare Policy Division or any of the 20 community service centers.

As a result of the 2020 Warm Winter Campaign, the district raised a total of over 2.7 billion KRW in donations, exceeding the target of 1.5 billion KRW by 85%.

This content was produced with the assistance of AI translation services.