Popularity of Untact Services at Postpartum Care Centers Amid COVID-19 Spread

iNna's 'Ivory Bebe Cam'. Photo by iNna

[Asia Economy Reporter Moon Hyewon] "Due to the novel coronavirus infection (COVID-19), I suddenly had to be separated from my family for two weeks. Although I am lonely being alone, I have to endure it for the sake of my newborn baby and my health."

B (35, female), who lives in Dongdaemun-gu, Seoul, recently gave birth to her second child and has been staying at a postpartum care center near her home. She has not been able to see her husband and parents for ten days. This is because the postpartum care center has completely banned visits and entry by the mother’s family due to concerns over the spread of COVID-19. Instead, the postpartum care center where B is staying has installed cameras on the ceiling above each baby crib so that families can watch the baby via real-time online video. Up to five family members can connect to the postpartum care center’s application at designated times to watch the video.

This kind of ‘Postpartum Care Center Newborn Real-Time Video Sharing Service’ has recently attracted great interest from consumers.

IANNA, which operates the postpartum care center newborn real-time video sharing service ‘Ivory BebeCam,’ announced on the 21st that the user rate of this service has doubled compared to the same period last year.

According to IANNA, in the past month, among 180 postpartum care centers partnered with Ivory, the proportion of mothers using Ivory BebeCam increased by 18% compared to the same period last year. During this period, family users increased by 44%.

This service is attracting more than 15,000 new customers every month.

Lee Kyungjae, CEO of IANNA, said, “Amid concerns over the resurgence of COVID-19, the use and inquiries from families who want to see their babies but cannot continue to increase for IANNA’s untact service, the Ivory app,” adding, “To provide stable real-time video service at postpartum care centers, technological capability for real-time video streaming and system operation know-how are important.”

This content was produced with the assistance of AI translation services.