iPhone 12 Pro Max and Mini Officially Released on the 20th
Activation Events Discontinued, Untact Activation Using Early Morning Delivery Becomes Routine
Apple Store Prioritizes Pre-Orders and Limits Number of Customers by Time Slot
iPhone 12 Mini Software Update Released to Fix Touch and Text Reception Issues

On the 30th, the day Apple officially launched its first 5G smartphone, the iPhone 12 series, customers were seen exploring the products at the Apple Store on Garosugil, Gangnam-gu, Seoul. Photo by Hyunmin Kim kimhyun81@

On the 30th, the day Apple officially launched its first 5G smartphone, the iPhone 12 series, customers were seen exploring the products at the Apple Store on Garosugil, Gangnam-gu, Seoul. Photo by Hyunmin Kim kimhyun81@

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[Asia Economy Reporter Han Jinju] "I tore open the iPhone 12 Mini delivery as soon as I opened my eyes." "I had to go to work, but I couldn't sleep and waited at the door."


Pre-order customers waiting for early morning delivery on the release day of the iPhone 12 Mini and Pro Max lingered by their doors, listening for the footsteps of delivery personnel. To quickly get their hands on the new iPhone, 'untact activation' using click wars and early morning delivery has become routine.


On the 20th, Apple and the three major carriers released the iPhone 12 Mini and Pro Max models. On the day of activation, online communities were filled with posts verifying the arrival of the iPhone 12 Mini and Pro Max models delivered early in the morning. Many people stayed awake, checking delivery status and waiting for their new iPhones.


Due to the impact of COVID-19, Apple minimized the number of people waiting at the Garosugil Apple Store by prioritizing pre-order customers since the iPhone 12 launch last month. They accepted reservations by time slots on the official Apple website and allowed entry only at the designated times.


On October 30, when Apple's first 5G smartphone, the iPhone 12 series, was officially released in Korea, citizens lined up at the Apple Store on Garosugil, Gangnam-gu, Seoul to purchase the product. Photo by Hyunmin Kim kimhyun81@

On October 30, when Apple's first 5G smartphone, the iPhone 12 series, was officially released in Korea, citizens lined up at the Apple Store on Garosugil, Gangnam-gu, Seoul to purchase the product. Photo by Hyunmin Kim kimhyun81@

View original image


Instead of flashy activation events, early morning delivery to quickly receive the new iPhone at home has officially taken root. Coupang, an official Apple reseller, started smartphone pre-order services last year, and carriers introduced early morning delivery services around the iPhone 12 launch. SK Telecom provided early morning delivery to the first 3,000 pre-order customers on its official online mall, and KT offered a one-hour delivery service starting at midnight to 2,000 customers, receiving positive responses.


The iPhone 12 Mini and Pro Max models have 5.4-inch and 6.7-inch displays respectively, priced at 950,000 KRW and 1,490,000 KRW. Among pre-order customers, the ratio of iPhone 12 Mini to Pro Max was 6 to 4, with the Mini being slightly more popular. The popular models were the 128GB White for the iPhone 12 Mini and the 128GB Graphite for the Pro Max.


To address touch issues that caused controversy overseas where the iPhone 12 Mini was released first, Apple distributed the iOS 14.2.1 software update. This was to fix problems such as poor touch recognition when the iPhone 12 Mini was locked and issues with receiving multimedia messages (MMS).



However, problems related to display defects appearing across the iPhone 12 series remain unresolved. The so-called 'lightning phenomenon,' where the screen flickers when watching videos or web surfing in a dark environment, and the 'black' phenomenon, where the screen blacks out when brightness is below 50%, are ongoing issues. Apple is reportedly considering these issues as software problems. Apple stated, "We are aware of a small number of reported cases and are currently investigating."


This content was produced with the assistance of AI translation services.

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