Samsung Bioepis Wins Ministerial Award at Design Competition
[Asia Economy Reporter Cho Hyun-ui] Samsung Bioepis was selected as an excellent brand design company at the ‘2020 Excellent Design Product Selection Contest’ and received the Minister of Trade, Industry and Energy Award.
On the 19th, Samsung Bioepis announced, "We submitted a design identity planned and produced under the theme ‘Pure Joy,’ which means providing patients with the pleasure of a healthy life, applied to biopharmaceutical packaging, to the contest." The company received the ‘Universal Design Special Award,’ the Minister of Trade, Industry and Energy Award.
The Excellent Design Product Selection Contest, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, has been held since 1985. Every year, it selects products and services with excellent design from various industries and grants government certification marks.
Earlier in August, Samsung Bioepis won the main prize at the globally prestigious design management competition, the ‘Red Dot Design Award,’ and is making efforts to strengthen its brand identity as a product-selling company.
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Lee Young-pil, Executive Director of Samsung Bioepis, who oversees processes and product development, said, “We will strive to get closer to patients by spreading a healing message through brand design that reflects the characteristics of the bio-pharmaceutical industry.”
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